- Key Definitions
- What Information Do We Collect?
- How Do We Use The Information We Collect?
- What Information Do We Disclose to Third Parties?
- Disclosure of Anonymous, Aggregated Information
- Disclosure of Personal Information
- How Can You Opt Out of Use and Disclosure of Your Information?
- Access and Updating of Information
Enterprise Systems Media, Inc.
9330 LBJ Freeway, Suite 800
Dallas, TX 75243
Fax: (214) 341-7081
Enterprise Systems Media will investigate your complaint and respond to you promptly.
"Clickstream Data" means the information that Enterprise Systems Media collects through cookies, log files, beacons and clear GIFs, as described in Section 4 below.
"Content Provider" means a third party that owns a white paper, analyst report or other document and allows Enterprise Systems Media to link to or display that document on the Sites.
"User" or "you" means any person viewing any page of the Sites.
"Third Party Content" means the white papers, analyst reports and other documents available through the Sites and owned by Content Providers.
What Information Do We Collect?
Profile Information: Our primary goal in collecting profile information (which may include your name and the following business - and not home or personal - information: title, address, phone number, fax number and e-mail address) is to provide you with the best and most useful content and services, and to offer you opportunities to obtain other products and services from us and our partners. Because we derive revenue mainly from advertising, collecting information is essential to keeping our services affordable to users.
We collect profile information when you provide it to us through the following: when you register on one of our sites, subscribe to a print magazine or an e-mail newsletter, register for one of our conferences or register to use certain services (like webcasts and white papers) or through surveys. Several of the services that we offer on our sites may require registration as a condition of use. Once you register with one of the Enterprise Systems Media network of sites, including z/Journal, you are no longer anonymous to us. We may also receive information about you from other sources, such as Dunn and Bradstreet, and add it to the information you provided to us.
Clear GIFs; Servers: We use electronic images known as "clear GIFs" -- sometimes called "transparent GIFs", "Web bugs", "pixel tags" or "beacons" -- that allow us to track general user traffic patterns (and not personally identifiable information). Enterprise Systems Media also automatically receives and records information from our servers and from your browser, including your IP address, the time, and information about the page you requested (though these automatic updates do not include your name or other profile information).
Subscriber Information: If you subscribe to an email newsletter and become a "Subscriber", Enterprise Systems Media collects your email address and your name.
Member Information: If you subscribe to Enterprise Executive or Enterprise Tech Journal, Enterprise Systems Media collects additional information, including your name and corporate title, the name of your company and the department in which you work, your industry group, country, zip code, telephone number, and other business information ("Member Details"). All of this information together is included in the definition of "Member Details".
Supplementary Information: Enterprise Systems Media may supplement Member Details with publicly available information about a Member's company. For example, if a Member indicates she works for X Company, we may obtain information showing that X Company has a certain number of employees and a certain estimated annual turnover. This information is called "Supplementary Information".
Transaction Information: When you order paid Third Party Content from the Sites, we ask you to complete an order form that requests certain information from you, including a credit card number and expiration date and general contact details.
How Do We Use The Information We Collect?
Profile Information: Enterprise Systems Media collects profile information supplied by visitors or subscribers, as described above. That information lets us better tailor our content to visitor interests and helps our advertisers better understand the audience they are reaching. Most of Enterprise Systems Media is free and is supported by paid content and sponsorships from our advertisers.
Clear GIFs & Servers: We use these tracking technologies for a variety of purposes, including:
- Keeping count of return visits to our site or our partners' sites
- Accumulating and reporting anonymous, aggregate, statistical information on Web site and content usage to our partners and customers
- Determining which features visitors like best to help us improve our content and site, personalize your user experience, and measure overall site effectiveness
Subscriber Information: We use Subscriber Information to deliver magazines (printed and/or digital), and email newsletters on topics of interest to Subscribers. We may also send general promotional and marketing materials to Subscribers. We use Subscriber Information and Supplementary Information in aggregated form to understand our customer base and to market our services to our customers.
Member Information: We may send general promotional and marketing materials to our Members. We also use Member Details and Supplementary Information in aggregated form to understand our customer base and to market our services to our customers.
Supplementary Information: We use Supplementary Information to understand our customer base and to market our services more effectively.
Transaction Information: We use this information to complete the transaction that you have requested, i.e. to deliver information, products or other services that you order and to invoice you. (We do not store your credit card information.)
Sharing Information: Enterprise Systems Media may share profile information collected:
- When we have your consent to share the information.
- Enterprise Systems Media does not share any of your profile information with any person or entity, unless you subscribe to a magazine, newsletter, or access vendor content, or as otherwise expressly stated in this Policy (e.g. business transfers).
What Information Do We Disclose to Third Parties?
Disclosure of Anonymous, Aggregated Information
We provide summary reports to our Content Providers, based on our analysis of Clickstream Data. The type of information included in a summary report is "3,000 people looked at your information this week, and of those people 60% clicked through to read the full report." This aggregated information is anonymous and does not disclose to the Content Providers any Member Details about the individual users who saw or clicked on their reports. Enterprise Systems Media also discloses aggregated user statistics (for example, 25% of our users are interested in Networking) in order to describe our services to prospective customers and partners, and other third parties, and for other lawful purposes.
Disclosure of Personal Information
Member Information: When you view Third Party Content, Enterprise Systems Media may disclose your Member Details and Clickstream Data, together with Supplementary Information, to the Content Provider. Enterprise Systems Media's customer agreement with the Content Provider: (a) provides that the Content Provider may use this information only to send you product information, to contact you via common methods of communication to assess your interest in its products and services, and to assess your interest in the Content Provider's products and services; and (b) prohibits disclosure of this information to any third party other than agents of the Content Provider for the permitted marketing purposes set forth above. You should contact the Content Provider directly if you have any questions about their use of this information.
Transaction Information: If you order paid Third Party Content, we may disclose your Member Details to the Content Provider that has produced the Third Party Content you are purchasing. In addition, we may disclose your name, address and transaction information to agents such as couriers and fulfillment companies in order to effect the transaction and send you the Third Party Content you have ordered, and we will disclose your credit card details to the relevant bank or credit card company in order to complete the transaction.
How Can You Opt Out of Use and Disclosure of Your Information?
To contact us regarding a privacy issue, please send an e-mail to info@EnterpriseSystemsMedia.com. Please be sure to include the site, conference, magazine or product so that we may better serve you.
If you do not want your subscriber information transferred to a content provider or partner, do not access the content.
If you want your subscriber information deleted from the Enterprise Systems Media database, please contact us at info.EnterpriseSystemsMedia.com and we will remove your profile.
Profile information provided to us by you is, however, subject to disclosure pursuant to any applicable laws.
Enterprise Systems Media has implemented reasonable security measures to protect information from loss, misuse and unauthorized access, disclosure, alteration or destruction. Our security systems include authenticated access to internal databases, audits of procedures, and regular reviews of overall Web security.
Access and Updating of Information
To review, amend, or delete your information, please send an email to: info@EnterpriseSystemsMedia.com.
Amendments: Enterprise Systems Media may modify or amend this policy from time to time.
Options: Users who would rather not provide any of the user data requested by us do not need to provide it to us. You can still view much of the content and use many of the services offered by our sites without subscribing to a magazine or newsletter. Users who opt-in may remove themselves from emailing lists at any time by following the instructions at the end of any email they received from the Enterprise Systems Media family of products.