If you have any doubts about the data flood that is covering the globe, here are a few amazing stats. Around the world, in just one minute…
• 200 million+ emails are sent
• 4 million Google searches are performed
• 250,000 Facebook shares take place
• 48,000 Apple apps are downloaded
• Approximately 600 new websites are launched
• 100 hours of YouTube video are uploaded
• 1.3 million YouTube videos are viewed
• 6 million Facebook pages are viewed.
This huge surge of data, only superficially measured by the above metrics, is changing everything. Consumers see it in the form of recommendations and gift ideas and very focused email marketing campaigns. Businesses push hard for more and more data to drive value in energy exploration, predictive and breakthrough healthcare, breathtaking methods of fraud detection and methodologies to capture our purchase sentiments and behavior.
The flood is in full force and it’s not likely to end any time soon.
Even traditional enterprise data is still growing rapidly, but the biggest influx of data comes from many newer and additional sources such as social networks, blogs, chats, online product reviews, web pages, emails, documents, images, videos, music and sensors. Just reading that list feels unstructured and chaotic—and it is just that. Today’s data and other document types do not fit into the neat, structured world of the past.
This new collection of all kinds and sizes of data has been collectively coined Big Data. It might be better named Huge, Fast, Unstructured and Overwhelming Data. But for now, Big Data will do.
Interesting, But Now What?
So what is the challenge today? Business users and IT are trying to figure out how to unite and process Big Data. How do you connect all the dots and find meaningful connections? How do you acquire new analytical insights that provide value to the business and its growth? Who in your company is going to figure all this out?
Luckily, due to the advances in the technology itself, new methodologies, platforms and ecosystems are able to help you store, process and analyze this data. New applications, architectures and networks help you tie everything together. New breeds of business analysts, data scientists and consultants are helping build the roadmaps to new business insights.
The Gateway to the Big Data Playground