CHICAGO, July 22, 2010 – SHARE announced today that Karl Freund, IBM’s Vice President of
System z Marketing and Strategy, will address IBM’s new zEnterprise System in his System z
keynote presentation at SHARE in Boston. The conference will be held at the Hynes Convention
Center in Boston August 1-5. Freund’s keynote address will begin at 9:30 a.m. EDT on Monday,
August 2nd.

“SHARE, the community of enterprise IT professionals who are experts in the mainframe and
more, is delighted that IBM chose SHARE in Boston to showcase for the first time the new
generation of Smarter Systems launching under the IBM zEnterprise System brand,” said Al
Williams, President of SHARE. “We expect that this offering will bring the management
capabilities we have enjoyed from our IBM mainframe systems for decades to more of the diverse
services we offer in our enterprise data centers.”

The IBM zEnterprise System will provide IBM’s clients with an innovative solution to today's
complex issues in the datacenter. IBM says it is the industry's first integrated System of Systems,
enabling clients to better manage and govern a mixed workload environment as an extension to
their System z mainframe.

At its core is the next System z, which is based on the industry's fastest microprocessor and has
unprecedented scalability and efficiency. Then this system is augmented with IBM’s new Unified
Resource Manager and a Bladecenter Extension that allows x86 and Power7 blades to host
workloads as an integral part of the System z.

“SHARE is the voice of more than 20,000 enterprise IT professionals representing more than
2,000 of IBM’s top enterprise computing customers,” Williams said. “Our members will benefit not
only from the IBM perspective of what this means for their businesses, but also from the feedback
they get from networking at SHARE in Boston with their peers at top corporations, universities
and colleges, and government organizations from around the world.”

SHARE conferences provide enterprise IT professionals with the latest information and newest
innovations in the marketplace. Attendees at the Hynes Convention Center will meet enterprise IT
experts, learn about the latest developments and solutions in the industry, and build relationships
with peers experiencing similar challenges. Many of the more than 600 technical sessions are
focused on the 2010 conference themes, Enterprise Virtualization & Cloud Computing and IT &
the Bottom Line.

For more information on SHARE in Boston, visit

SHARE is an independent, volunteer-run association providing IBM customers with user-focused
education, professional networking and a forum to influence the information technology industry.
Since 1955, SHARE has enabled IT professionals to achieve business results through a
combination of credible, relevant programs and peer opportunities. SHARE currently counts more
than 2,100 organizations among its active member ranks.


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