Mar 2 ’17
Trillium Precise Connects Extensive Online & Offline Customer Info for Verification and Enrichment
Trillium Software, a Syncsort company and a leading global provider of data quality solutions, today announced the availability of Trillium Precise, a new Data-as-a-Service (DaaS) solution that allows organizations to get a single view, with unmatched accuracy for validating, verifying and enriching customer and prospect contact information used in key business interactions, on-premise and in the cloud.
Trillium Precise combines Trillium’s market leading, world-wide postal and geocoding data cleansing and enrichment of customer contact information with validation, verification and enrichment of email, phone, address and IP services. It provides unparalleled accuracy through the industry’s most extensive accuracy checks, delivered from a constantly updated offline graph database that connects to an organization’s customers to match identity elements in real-time – a key differentiator for speed and accuracy. It also extends the value of Trillium Software System and integrated CRM solutions, delivering industry-leading data quality platforms with key identity and communications information that improves the customer experience with more timely and effective messaging.
“Accurate customer information in a single, comprehensive and actionable view is a requirement for many organizations for a broad range of use cases including fraud detection, loan assessment, customer service, customer retention, market segmentation, lead generation and targeting cross/upsell opportunities,” said Keith Kohl, Vice President, Product Management at Trillium Software. “Trillium already provides our customers with world-wide address, geocoding and enrichment services that deliver critical elements for an intelligent approach to customer-related applications. With Trillium Precise, we are extending to them the ability to enrich and affirm the accuracy of information used in key business and consumer communications, enhancing customer interactions and the value of analytics.”
Trillium Precise extends data cleansing and enrichment by including verification of email addresses and phone numbers, and the addition of attributes like age and gender data that are associated with contact points. This gives organizations a more accurate, detailed view of their prospects and customers spanning physical addresses, phone and digital communications, increasing efficiency in managing customer information and optimizing the customer experience. Trillium Precise services providing these benefits include:
• Email Services to confirm global email addresses are valid, active and deliverable to target accurate and usable email addresses.
• Phone Services to ensure a phone number is valid, in service, and matches the subscriber name.
• IP Services to identify the location of an IP address and whether it’s a proxy.
• Address Services to determine whether a postal address is a P.O. Box or a single- or multi-unit dwelling.
In addition to confirming existing data about customers is accurate and up-to-date, organizations can use Trillium Precise to add new, previously unknown information to customer records. It also provides information for customer analytics, increasing the effectiveness of market segmentation and targeting efforts, and can be used to identify attributes of online interactions to support risk determinations, and to detect potential fraudulent transactions attempted via proxy servers or temporary email addresses.